Berlin - The 45th International Tourism Exchange (ITB)

ITB - Berlin starting on Wednesday (9 / 3) held The 45th International Tourism Exchange (ITB) trade show, the largest tourism fairs in the world featuring various exhibitions and technological innovation in world tourism.

ITB 2011 which is scheduled to take place between March 9 to 13 will feature a new forum called "E Travel World" which combines discussion about social media and mobile services of tourism in the future. As a leading global tourism trade show, ITB defines the mega trends that the industry employs more than 100 million people.

Last year the event was followed 11 127 participants, this year the number had grown to 11,163 participants from 188 countries. According to director Martin Buck ITB, it is estimated about 170,000 visitors and 100,000 industry professionals will visit this exhibition.

The impact of the financial crisis was felt in all sectors of the tourism, appears in 2010 began to show toward a bright spot. Even according to the World Tourism Organization (UNWTO), developing countries such as Asia in control.

UNWTO world tourism barometer that in January, international travel Asia rose 13 percent in 2010 and is the first and strongest areas to recover. Tourist arrivals to Asia also reached a new level with 204 million visitors in 2010, up from 181 million visitors in 2009.

Europe, showed no significant recovery in 2010. UNWTO estimates that Europe resulted in an increase of three percent.

UNWTO Secretary-General said, "The recovery of international tourism is good news, especially for developing countries which incomes and job sectors heavily dependent on tourism."

Besides ITB, culture and international sports events on a large scale, such as the Shanghai Expo and the FIFA World Cup in South Africa, also plays an important role in attracting global visitors in emerging markets.