Google Buy BeatThatQuote.com US$ 24 million

England - Google bought BeatThatQuote.com comparison site in the UK, with a price of U.S. $ 24 million. Used to improve site search dominance.

Potential Google to use its dominance in the general search in Europe has more than 90 percent market share.

BeatThatQuote.com compete with Comparethemarket.com and Confused.com, in offering consumers instant comparisons of financial products.

Managing Director John Paleomylites become part of Google to offer more transparency of pricing information that is already on offer online.

John said,''We believe that by combining expertise in the UK BeatThatQuote.com financial products and technology with Google, will accelerate innovation.''